Phillips Business Consulting

ChatGPT officially allows you to run Ads that appear in chats with their Free and Go users. This is the frontier of AI advertising and it gives businesses a way to get in front of users asking ChatGPT about the things their business solves. That's the headline. The more interesting story is why this matters, and why we think the businesses that pay attention now will have the real advantage over the ones that wait. The Medium has Changed For twenty years, the way people looke

A little over a month ago, Anthropic, the maker of Claude, started running their “ Keep Thinking ” ad. Personally, it’s the best ad I’ve seen in a long time (for those of us who keep track of that sort of thing). I remember seeing it in bits and pieces as it started popping up around Twitter and I noticed it on a commercial or two, but it was when I went to see One Battle After Another in IMAX that I got fully hooked. The beautifully shot, colored, edited, everythinged ad i

AI could potentially create every possible medicine combination. Would this allow any company to manufacture them?

Automation has been a constant in human history. Whether it was machines in the industrial revolution, the rise of computers in the late...